Mountain Standard was created to fulfill an unsatisfied gap in the outdoor industry. We felt like there was no brand that captures what it's really like to live year-round in Colorado. Seeing as Colorado's diverse climate is representative of many, we launched Mountain Standard. A company outfitting adventure-ready folks with adventure-ready products that offer a seamless transition between work, play, and life within the Mountain Standard Time Zone.
In 2019, I was tasked with designing emails and helping maintain their Shopify site. Each email was designed around a template, with little nuances to each on to keep that all just a little different.
There are many more of these, but I think you'll get the idea